William Zinsser on Writing and Profit
Posted in Writing on Jan 3rd, 2009 No Comments »
I love the irony in this quotation, which I found in William Zinsser’s essay “Writing in Your Job”:
Any institution that won’t take the trouble in its writing to be both clear and personal will lose friends, customers, and money. Let me put it another way for business executives: a shortfall will be experienced in anticipated [...]
